1. Branding & Identity Design
2. Packaging Design
3. Typography
4. Marketing Design
5. UI/UX Design
6. Motion Graphics
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Figma
2024
Novus
Many men see self-care as unapproachable, overly complex, or not designed for them. A client came to me with this challenge: How can branding shift this perception and make self-care feel inviting and aspirational?
I created Novus, a brand that redefines perfumery and self-care through modern, meaningful design. With an abstracted icon system and a mid-century-inspired color palette, Novus makes self-care stylish and accessible. This aesthetic is not just a design choice but a tribute to the golden era of men's grooming, honoring classic perfumery while reinterpreting it for today.
Growing up, I was drawn to the branding of lifestyle companies. Skateboard decks, album covers, and collectible toys shaped my aesthetic and showed me how design connects people to identity and culture. Now, I apply that understanding to Novus, using design to foster confident, intentional self-expression and positive daily rituals.