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1.  Art Direction
2. Digital Design
3. Poster Design
Figma
Adobe Photoshop
Adobe Indesign
Adobe Illustrator 
Microsoft Office Suite 
Google Analytics
2024
ASICS

In the summer of 2024, ASICS America Corporation’s Direct-to-Consumer team faced the challenge of creating cohesive and engaging marketing materials across multiple platforms. To address this, I contributed by designing content for the website, SMS campaigns, marketplaces, and store signage, ensuring consistency in branding and messaging. I also helped select holiday color schemes for retail stores and assisted with art direction during a major photoshoot. By providing innovative design solutions, I was able to support the team in creating impactful, on-brand assets that resonated across all channels, contributing to a seamless consumer experience.


ASICS.COM Website Assets

Navigation Tiles
PLP Banners
Grid Tiles
Small Tiles
Blog Imagery
Amazon “Collections” Tiles
Layout Deign for the Sportstyle Homepage


   

 Store Signage


Process Pieces



Emails




Holiday Gift Card Mockups

ASICS Stripes Program

I worked alongside the Demand Generation intern to establish the brand identity and marketing assets for a speculative college ambassador program for ASICS titled the “Asics Stripes Program.” The project aimed to raise brand awareness and mission among Generation Z audiences/consumer base.



The culmination of my learning led me to successfully design a substantial portion of the omnichannel assets for the North American teaser and launch content of the new GT-2000 13 sneaker, shown here:


Index